11 a.m. – noon. ELD Lab #103, Capitol Village. The biggest brands in the world all have one thing in common – they adhere to a unique brand promise and aim to deliver on it everyday. As individuals, are we taking the same care with our own brand and personal connections? This session unveils the tangible tools to some of the best branding techniques available for individuals or for organizations. Go ahead, reinvent yourself. This session can help make it happen. Facilitated by Melinda Keckler.